05 November 2014, Midlands

City of Coventry to turn it purple for Pancreatic Cancer Awareness Month

City of Coventry Health Centre, one of the largest primary health centres in the country, is taking part in Pancreatic Cancer Action’s turn it purple campaign in November in aid of pancreatic cancer awareness.

The City of Coventry Health Centre

Sponsored by Arden Estate Partnerships, the building will light up purple every day in November to mark Pancreatic Cancer Awareness Month.

Raising vital awareness

By turning purple, it will help generate discussion and awareness of pancreatic cancer and its symptoms.

Every year, almost 9,000 men and women will be newly diagnosed with pancreatic cancer and due to late diagnosis, they will be faced with a shockingly low three per cent chance of survival and an average life expectancy of just three to six months.

Lynn White, an employee at City of Coventry Health Centre who lost her mother to pancreatic cancer, successfully requested that the building take part.  

Joe O’Toole, building manager at City of Coventry Health Centre, said; “We are delighted to support this campaign to raise awareness of this little known yet increasingly common disease.

"I’d like to thank Arden Estate Partnerships for paying for the re-programming of the lighting to enable the health centre to light the building up in purple.”

Pancreatic Cancer Action’s turn it purple campaign calls for businesses and individuals to highlight the fifth deadliest cancer in the UK by embracing purple – the symbolic colour for pancreatic cancer – by shining purple lights on buildings or other structures in their community, and for supporters to wear something purple at the office, at home or at school.

Pancreatic Cancer Action aims to raise awareness and funds of pancreatic cancer to drive earlier diagnosis and more effective treatments for pancreatic cancer

Ali Stunt, CEO at Pancreatic Cancer Action, said “Each year we are overwhelmed by the huge numbers of supporters who embrace the colour purple to raise awareness.

"We delighted that City of Coventry Health Centre is taking part and that Arden Partnerships is sponsoring the lighting.  It’s thanks to both of them that the initiative will become a success in Coventry and more people will become aware.”

Find out more

To take part in turn it purple or to find out more about pancreatic cancer please visit the Pancreatic Cancer Action website

We are delighted to support this campaign to raise awareness of this little known yet increasingly common disease

Joe O’Toole, Building Manager at City of Coventry Health Centre